Our brand-new custom outsole is inspired by one of our role models, Pippi Longstocking, who legendary said:
”I never tried that before, so I should definitely be able to do it."
Meet our Pippi: your street style upgrade for all-day comfort. Built from premium natural rubber, Pippi soles are your go-to for lasting durability. With innovative design and quality materials, our shoes with Pippi soles offers the perfect balance of durability and style. At Sneaky Steve, we're committed to authenticity, crafting shoes as unique as you. Step into the future with Pippi – where quality, style, and durability unite.
Join us as we sit down with Sara-Lotta Cederwall, Head of Design and Product Development at Sneaky Steve, to uncover the journey behind the creation of the iconic Pippi sole. From inspiration to innovation, Sara-Lotta shares the passion and dedication that shaped this remarkable footwear design.
“Crafting Pippi was a labor of love, born from our commitment to quality and innovation. We wanted to create a sneaker sole that not only looked stylish but also stood the test of time. With Pippi, we've achieved just that – a blend of durability, comfort, and style that reflects our dedication to craftsmanship."
Sara-Lotta, could you walk us through the journey of creating the Pippi sole?
Absolutely! The creation of Pippi was driven by our commitment to durability and innovation. We aimed to push the boundaries of traditional footwear design and create something truly remarkable.
What inspired the choice of natural rubber for the Pippi sole?
Natural rubber was a natural choice for us! Not only does it offer exceptional durability, but it also aligns with our philosophy of durable design. We wanted to create a sole that not only feels good but also looks good while leaving a lasting footprint.
How does the Pippi sole enhance the design possibilities for Sneaky Steve shoes?
The Pippi sole opens up a world of design possibilities. Its unique construction allows us to experiment with colors, textures, and patterns in ways that were previously unimaginable. Each shoe becomes a canvas for creativity!
Can you share some insights into the rigorous testing process of the Pippi sole?
Testing the Pippi sole was an intensive process. There were blood, sweat, and tears involved, but it was all worth it in the end! We put it through its paces in various conditions to ensure its quality and comfort. Our CEO wore a pair of Faraway High for 266 days, from urban streets like Magasinsgatan to rugged terrains in Varberg, ensuring that our customers would experience nothing but satisfaction.
What message do you hope to convey through the Pippi sole and Sneaky Steve footwear?
We aim to inspire conscious consumption. Every choice you make is important, and for us, it's about making durable choices. We want our customers to feel good about the shoes they wear, knowing that they are not only stylish but also durable, making a positive impact with every step they take.
Any final thoughts on the journey from concept to reality with the Pippi sole?
The journey had a few bumps in the road, but creating Pippi has been incredibly rewarding. It's a testament to our dedication to innovation and our belief in empowering our customers to make durable decisions when it comes to footwear design.
I believe I speak for everyone when I say that we are curious to see what the next step is. Can you give any inside information about the next sole?
Well, I can tell you this: with our next collection, AW24, we will introduce a brand new sneaky sole. But you will have to wait and see for yourself!
